Custom Themes
Bespoke Liquid themes from Figma or a refined Dawn fork.
Why this stack?
Why I build on Shopify.
Shopify lets ambitious brands launch and scale without fighting their infrastructure — secure, hosted, and obsessed with conversion.
I have shipped 10+ Shopify stores across fashion, supplements, hardware, and lifestyle. The platform’s 2.0 architecture with sections and blocks lets me build flexible themes that your team can update without touching code.
Speed matters — a 1-second faster store can lift conversions by double digits. I tune images, defer non-critical scripts, and ship custom Liquid that hits 90+ on PageSpeed.
From storefront-only builds to deeper Hydrogen and headless commerce projects, I match the architecture to where your business is going next.
What I deliver
Capabilities I bring to your project.
Sections & Blocks
Editor-friendly content blocks your team can rearrange freely.
Speed Optimization
PageSpeed 90+, lazy media, deferred scripts, and image tuning.
Checkout Extensions
Custom checkout, upsells and post-purchase pages on Plus.
App Integrations
Klaviyo, Judge.me, Recharge, Yotpo, custom apps.
Migrations
Move from WooCommerce, Magento, or Wix to Shopify cleanly.
Tools & Ecosystem
Everything I reach for in this stack.
Shopify Plus
Liquid
Online Store 2.0
Sections
Metafields
Shopify CLI
Hydrogen
Theme Kit
Klaviyo
Judge.me
Recharge
Tailwind
My Workflow
From kickoff to launch.
01
Discovery
Store goals, products and conversion levers reviewed.
02
Theme Plan
Choose Dawn fork or full custom theme architecture.
03
Design
Figma mockups for storefront, product and checkout flow.
04
Build
Liquid, sections, app integration on a private dev store.
05
Launch
DNS, payment, QA, go-live and 30 days of post-launch help.
Currently accepting new projects
Have an idea?
Have an idea?
Let's bring it to life.
Pick the channel that suits you best. I respond personally within 24 hours and offer a free 15-minute discovery call to map out your project.
Free discovery call
Reply within 24h
NDA on request